In Chile there are 17 million mobile phones, ie, one for each inhabitant. Each person has a personal screen smartphone available on the phone. It is a great potential and advertising platform that is already beginning to use in our country. The warnings come directly to mobile phone in your pocket or purse of potential consumers, either in text messages sponsored or useful applications, including promotional videos, such as the synopsis of a movie premiere, which also gives the possibility to book tickets.
In a mall you use an application that lets you view maps and distribution of stores, given the route between the visitor's current location and where to go, or you can search for a store by name or field. Indicates the nearest restroom or remember where you parked the car. Also enter the special cell of the mall.
The cell used to perform searches. If someone is looking for a restaurant, show results and get a button with the phone number, which when pressed makes the call for an inquiry or reservation.
A growing trend is to mix the mobile marketing with social networks. For example, bids associated with Foursquare, a service that allows people to use the phone to say where he is, using this format the companies provide discounts or give gifts to those who visit a specific store and they say it in Foursquare.
other hand, is used to associate the advertisement to augmented reality through codes on products or georeferencing, where a specific notice arrives depending on where the customer is located. Even users can send free SMS, but instead, are published at the end of the text.
As we can see the cell phone is now the great advertising platform that directly reaches the consumer. The only limit is the strategic creativity to use and bring people to the products or services you need.
