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Technology in Chile on Twitter and Foursquare

CREDIBILITY and informal style of communication

Increasingly, advertising is no longer way to become a two-way communication process conducted through the network by consumers. This phenomenon is caused mainly because traditional advertising has lost credibility and people are more informed and know that advertising messages are concerned, by the companies, although they are testimonial.

This is how some companies have twitter integrated with a captive target audience, with expertise and communication skills to campaign on social networks. Do not rely on famous faces or in spots but that people on the network, who recommend products or services. A marketing concept that embraces the credibility and the informal style of communication Twitter.

advertising agencies offer a twitterer with fans, join a campaign to receive benefits such as clothing or other gift products cmoo also money. For example, try a product for a while and have experience in video and tweeting daily; a format that allows for fast interaction with followers. This experience can get genuine feedback on the product and to describe the interest in real time. The idea is to integrate the product into the routine of everyday communication of the individual. They are "ambassadors" real brand because they have credibility in their network of followers.

Foursquare Furthermore, an application that works with GPS, to share the physical location through the web. As a user registers the places you visit (eg a shop, hotel or restaurant), you can write or read through this application, comments that others have done over the place and details to deliver the same places. The person or user who said a specific location can receive discounts or free services after a certain number of visits or comments, creating direct links. Record and share a positive experience serves as advertising, undertaken by ordinary people. It can also be negative if the customer is poor.

This will be the new way to advertise. In social networks, consumers and users by commenting or writing about products and services they purchase or use. If companies do well, is the best advertising: the same people.