Say ... but say it differently ... so remember.
Miro Chilean advertising in different media. In a women's magazine ads with dozens of products for women and all equal. On TV other long runs of "yelled" business as a street fair, buy and sell. The same radio. "Creativity or differentiation? None. Just lots of technological application as if a computer could replace the human brain. What consumers remember much message that arrives in their heads? Very little. The stage of the marketing communication has changed. We live in a world entirely sobrecomunicado and where it becomes very difficult to remember the advertising messages received.
keep in our head only those ads that have creative talent and show something different in your message. The rest is history and investment wasted. Advertising is forced to reinvent themselves and change the way you deliver the content and benefits. The new advertising should be directed to the advertising psychology to know deeply the wishes and interests of consumers connect the benefits of the product or brand with personal desires and to establish relationships with people, expressing and coming to the emotions, not reason.
The consumer today is challenging, research and questions, want immediate answers, have high expectations, is aware of her power and knows what she wants. You have to "talk" to the people of the things that matter ... to tell stories that help you improve your life. The old commercial proposition, which enjoys both the managers, today is the actual content and social ... is emotion ... is advertising that reaches the heart.
The best way to survive on traditional advertising (off line) is applying a high dose of creativity, saying important things related to the real needs and desires of people. What matters is the idea. We live an evolution in advertising from traditional media to innovative forms of advertising that seeks to entice the consumer who aspires new every day.
has been advertised in a direction other advertising means two-way interaction and participation. The current market demands new standards and formats for advertising. The audience has been segmented or fragmented "? and multiply the media. The world is digitized. Advertising, more than ever the consumer empathy, assertiveness and above all continuous feedback. The key is simplicity and emotional creativity in the marketing communication with the consumer.
already know that today reach and impact to consumers is complex. The mission is to conduct integrated advertising strategies between off line and online, but with a common base: very creative, high emotion, a great deal of differentiation and innovation for the sobrecomunicado, personality and cheating consumers integrate advertising into your life. If not always advertising will blow away.
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