UCATEC Advertising Students attended a video-conference
Today I issued a Skype video-conference for students in Advertising Ucatec University, Cochabamba, Bolivia. The exhibition, which lasted about an hour and a half, I talked about general topics like the importance of being creative and thinking differently, the reasons why people buy stressing the importance of understanding consumer psychology and marketing people, the current sobrecomunicación the ratio of advertising off line to online advertising and the value of entrepreneurship, leadership and innovation in today's world.
On the other hand, mentioned and spelled out the stages of strategy development, management ideas and the importance of implementation and production in advertising strategies. Students also had the opportunity to ask questions and were very interested in the subject.
An excellent initiative to share knowledge using the advantages offered by technology today. I hope we can repeat the experience.
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