Scottish Saying About People

As SORRY

is a constant interaction between emotionality and rationality of emotions apply to persons in any aspect or life situation where you need to make decisions. One of these is the acquisition of a product or using a service advertised. An individual who uses goes from feeling to thinking, in that order. The first connection with reality is primarily emotional, because emotions are vital to set the reality of what happens to them. Through them we explore the environment and guides you through the way forward. Then act the system of thought that serves to organize and change the emotional contact with reality.

The situation is very simple: if it likes, and draws closer. If you dislike something, it repels and drives away. That applies to the products or services notices and advertising. Their perception of the environment is an emotional connection to the system. Most emotions occur automatically because they are unaware. Every action is driven by purchasing an emotion that you feel and allows for certain actions, according to the logic of that emotion. and directs a consumer to accomplish something.

The person is motivated by a sense of heartfelt emotion. The brain selects some information as important and discard others that do not interest him because it is only written to memory what brand you emotionally and with intensity.

Consequently, consumers are acting from emotions, there arises the initial impetus for the acquisition and rational thought then adjust and fine tune the movement initiated in the emotional system. It is retained in memory is the emotional impact of the communication received.

Think ... most of the things you remember, as important in their lives, are linked to their emotions.