25 and June 26, 2010
The next June I will dictate, with the public and psychologist Alvaro Morales. seminar "Strategic management of marketing in schools" , to be held in the National Society of Industries Lima, Peru, organized by the Progress company, specializing in education.
The topics discussed on this occasion, are institutional management and leadership development center and strategic location, strategic marketing education, criteria for segmenting the market in education, competitive positioning in the area, Educational Brands: creating value in education, development and corporate value, BAV model, the identity of the corporate image, the original Bucket Model Business Education, use of technology in promoting educational services, development of briefing from strategy to execution analysis and dialogue in the real cases, among others. This content is updated in relation to the last version made in that country and includes new topics.
is aimed at managers and higher education authorities and schools, educational institutions, promoters, marketers and advertising schools, coordinators of image and public relations, media consultants and professionals involved in the education sector.
People who are interested in attending can make inquiries and registrations on the portal www.logros.edu.pe , the organizing company.
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