In Chile, is in need of a dose of creativity, advertising pieces that stand out on others because we refresh the soul. We're used to seeing ads where almost all messages are: "Buy-Sell" and that rather than emphasize creative talent for the price of the product offered or the use of digital technology.
in order to realize creative ideas, the concepts of the attributes of a product, they must be innovative and different, approaching things from an unusual perspective and think logically, that is, common sense and practical. Leo Burnett, who founded the agency of the same name in 1935, thought that "the ideas, when they are too comfortable and like everyone have a problem, because they will not cause an impact. " "Great works are works of men alone, not committees." He said: "I know of no formula for success, but I know a foolproof way to failure: trying to provide clients with a taste for everyone."
One idea is a new combination of old elements and form them into something different through the ability to see relationships, which when captured, are the key to a new application, a new combination and the result is a new idea. Let us recall some examples.
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